MBS Associates is the pioneer of Grass Roots Cause Marketing, the next generation of Cause-Related Marketing that taps into charitable causes with national consumer appeal to drive measurable business results.

We develop sustainable, win-win-win promotions to create organic, results-driven connections for the corporate brand, the cause, and target consumers. We employ a strategic process that coordinates Corporate and Charitable Cause efforts to their mutual benefit. Our programs are designed to achieve measurable business objectives including: increased public awareness, stronger brand equity and sales growth.

But Grass Roots Cause Marketing goes one important step further - we take a charitable cause with universal appeal – and we turn it into a Local Sales Building program.