Grass Roots Cause Marketing is based on the premise that every Cause, and its local Influencer network, has marketing assets it can leverage in a long term, win-win relationship with a partnering corporation. And these assets can be selectively leveraged to achieve whatever strategic or business objective the corporate partner may want to pursue.

MBSA has a proven strategic approach to making sure that our corporate client's business objectives are achieved – we call it "Compliance = Execution." We make sure that the cause organization is motivated by meaningful corporate support to execute their promotional role. MBSA then monitors that the cause organization is performing - we document compliance - proof that the cause partner is doing a good job. Only then will they continue to earn the corporation’s generous support.

With that proven strategy in place, we can then design a program to meet virtually any corporate business objective requirement – A Program for Every Strategic Need.