No matter what your business objective, we have a track record of putting Grass Roots Cause programs to work to achieve those goals. If you are seeking awareness, trial, loyalty, image enhancement, retailer level merchandising, public relations support, or a smart mix of all these objectives, here’s a sampler of our tailored programs that have met corporate partner needs.
To Achieve Trial:
Turn Key Sampling Programs - We have built relationships with local cause influencers – groups that consumers respect as experts in the field, such as animal shelters or dog obedience trainers. Specialized programs involving these influencer groups have delivered samples to up to 2 million consumers annually. In addition to recruiting and managing sponsor relationships, we also design all support materials and coordinate assembly and distribution of sample kits.
To Achieve Loyalty:
While consumers have long benefited from label savings programs, ours has a special twist. It is an effective loyalty program, empowering thousands of local volunteers and pet owners, adults and children alike, to make a difference in the lives of homeless pets. Our technology tools enable us to link program sponsors to 6,000 member animal welfare organizations, providing call center and website support, and managing donation distribution.
To Achieve Store Level Merchandising:
We design promotions to leverage a charitable cause to drive display and impulse sales, and then put the local chapters to work, using our database and project management services to efficiently send local cause influencers – shoppers’ neighbors - to their neighborhood stores to collaborate with store managers to execute fun, traffic driving events. To make sure all the pieces are in place, we also design, produce, and coordinate support for in-store displays, POS materials, and giveaways.
To Achieve Awareness and Build Brand Equity:
Our Telethons are a great example. Established in 20 of the top 40 television markets, these Telethons have raised more than $15,000,000 for animal welfare agencies. Program sponsors receive valuable pre- and post-event publicity, on-air exposure, and opportunities to tie in their own public relations efforts. The animal welfare organizations receive increased exposure, generate significant donations, and reach a large audience with their awareness messages. We manage all aspects of the sponsor/cause relationship, including contract negotiation, media production and planning, pre- and post-event publicity, and on-air representation.
Take a look at our Pfizer program for an example of a fully integrated program. The list of program examples goes on and on, as long as our list of satisfied clients, which includes:
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